About True Music Travel

Boutique Irish music journeys, built on over 30 years of trusted experience.
True Music Travel was created for those who want more than a tour — a genuine
connection to Ireland through its music, its people and its places.
Inspired by over 30 years of experience at Paul Claffey Tours, every journey reflects trusted relationships,
local knowledge and a genuine passion for sharing the very best of Ireland.
Authentic experiences. Meaningful connections. The true spirit of Ireland.

The People Behind It

Paul Claffey

Paul Claffey

With over 30 years of experience in music-led travel, Paul Claffey has become one
of Ireland’s most trusted names in music holidays, creating unforgettable journeys
both in Ireland and overseas.
As Founder and Managing Director of Paul Claffey Tours, Paul has spent decades
bringing people together through music, travel and exceptional hospitality.
He is also Managing Director of Midwest Radio, Ireland’s leading local
radio station, further strengthening his lifelong connection with Irish music,
artists and audiences.
From Spain and the Caribbean to South Africa and beyond, Paul’s carefully
crafted holidays have created lasting memories for thousands of guests.
Many travellers have returned year after year—a testament to the trust,
relationships and exceptional experiences built over more than three decades.
Alyson Clarke

Alyson Clarke

Alyson Clarke leads the development of True Music Travel, bringing a passion for
detail and a genuine instinct for what makes a journey truly special.
With a strong background across marketing, travel and event management, she shapes
every element of the experience — from the finer details to the bigger picture —
ensuring each journey feels considered, personal and seamless from start to finish.
Alyson believes that the best travel experiences don’t just show you a place — they
connect you to it.

Every journey is designed, true to us and true to you. Just as it should be.

A beautiful road view with sea beside

Let’s start the conversation

If you’d like to find out more, just get in touch and we’ll
take it from there.